I know that social media is every marketer’s favorite advice for clients these days. And it’s my favorite price–free. But you can be excused for wondering how you have the…
Read MoreYear: 2010
The internet marketing industry needs a reality check
I just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search…
Read MoreShould I hire a ghost writer for my blog?
Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put…
Read MoreThe New New Rules of Marketing and PR
David Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to…
Read MoreWhat to do when reviewers lie about you
Perhaps it has happened to you. You notice an awful review about your business online, in Yelp or some other site. It’s depressing, sure, but it would be even worse…
Read MoreSmall business discovers social media
When we think about social media, we think about big companies doing big things–Dell seems to be everyone’s poster child for social media success these days. But a lot of…
Read MoreEuropean Union gunning for Google
All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based…
Read MoreSkinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
Read MoreHow to prepare to present at a conference
Many marketers know that part of their job is to speak in public on behalf of their companies and products. Given that public speaking is something that most people seem…
Read MoreSmall Businesses Must Choose Partners Carefully
Small businesses are normally known for great service and attention to customers, while large businesses, not so much. But what happens when a small business partners with a large business?…
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