We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become…
Read MoreYear: 2010
Dear SMBs: Don’t complicate blogging
It appears as if the years and years of shameless self-promotion, and an overly important view of itself, is catching up with the Internet marketing industry. I say this because,…
Read MoreWhat do you do after a social media and PR crisis?
You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for…
Read MoreWhat can social media do for me in a PR crisis?
When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a…
Read MoreHow can small businesses measure offline sales?
Big companies use big systems to track their Web marketing activity all the way through to a sale. But what do small businesses do? E-commerce companies have it easy, but…
Read MoreHow do I calculate the ROI of TV advertising?
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of…
Read MoreJetBlue Flies a Successful Twitter Promo
In the social media world, it is so important to try to do things that haven’t been done before. Why? Well, since social media is so new and the applications…
Read MoreInternet marketing requires courage
Most of you know I named my second book, “Do It Wrong Quickly,” which is a snarky way of saying you won’t get it perfect, so you can’t let that…
Read MoreShould I re-publish content on my blog?
We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we’ve ever seen before. And, to some extent, that’s true. But if…
Read MoreAugmented reality becomes marketing reality
I know, I know–most of us don’t have enough brain cells to deal with simple reality, much less any augmented kind. But you might have to. More and more, your…
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