Have you defined social media guidelines for your employees? If not, you might be an accident waiting to happen. Regardless of your company’s position in the spectrum of social media…
Read MoreYear: 2010
Are SMBs the Chicago Cubs of internet marketing?
I have written for the past several years about SMBs and their need to do Internet marketing. I still believe that with all of my heart. There is, however, sometimes…
Read MoreHow do you post to your blog every day?
One of my colleagues calls me “committed.” Others think I should be committed. But one way or the other, I post an entry to my blog every work day. How…
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Why Infographics are the new favorite link bait
With the Internet constantly advancing, you must stay on top of what Internet users are responding to. Infographics, are graphical representations of an ideal or a concept with an embedded…
Read MoreGoogle Buzz Reconsidered
With all the discussion about Google Buzz that occurred when it first came out, I wonder if there was more heat than light. Opinions raged in those first few days,…
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Google wants you to speed up your servers
There are so many things to think about when you are working on search marketing, but have you ever thought about the speed of your site’s servers? Page load times…
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Translators aren’t search experts
I run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. So, they carefully choose the Web pages they…
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Beware the sponsored study in the online space
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no…
Read MoreGoogle fights evil, except when it doesn’t
All eyes are on Google, 24×7, it seems. Google’s latest news is big enough for CNN, because it features a steel cage match among two gotta watch wrestlers, Google vs….
Read MoreThe Internet blurs the old organizational lines
Who owns the Internet? Obviously no one actually owns the Internet, but this is a question that I hear every day from big companies, because they want to know which…
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