Is learning from failures overrated? When emphasizing the importance of learning from errors, are we actually creating a culture of losers? Read on to hear arguments on both sides of…
Read MoreYear: 2009
How can marketers deal with irrational customers?
You’ve complained about it–c’mon, admit it. Sometimes your customers do the most irrational things. I mean, there’s no explanation for some of the dumb things customers think and do, right?…
Read MoreCustomer responsibility in Internet marketing
Well, somebody in this industry has to say it and say it loud. Having been in this industry for over four years now, I have seen mom-and-pop shops campaigns. I’ve…
Read MoreA Little Guerilla Marketing Among Friends
I am constantly being asked how marketers can take advantage of Facebook. The usual suspects that are trotted out (buy ads or send marketing messages to people) don’t seem to…
Read MoreDoes search marketing belong in marketing or sales?
A fun part of being a consultant is that clients always ask me questions. I have always loved to help people with problems, so it works out well fro me….
Read MoreWhy is a razor smarter than a RAZR?
I spend a lot of time stressing over why Web sites are too difficult to use, and that’s time well spent, of course, because we need to make it easy…
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Why Google’s not worried about search market share
I am in the search marketing business, so I might have more interest in it than the average marketer, but perhaps you noticed too. Every month, I pay attention to…
Read MoreInternet marketing is for the birds
Spring is upon us here in North Carolina. There are things blooming, allergies kicking up, soccer and baseball being played and more. In our backyard, we have added some bird…
Read MoreWhat stops you from buying?
In today’s difficult economic times, there’s all sorts of discussion about how consumers have stopped buying. And it makes a lot of sense that when someone has lost a job,…
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