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How many search keywords can I target per page?

Creating landing pages is expensive. Optimizing them for search costs even more. The easiest way to lower the cost of landing pages to use them for many keywords simultaneously. The only problem with that idea is that it won’t actually work for organic search. Read my post at Search Engine Guide, “How many search keywords can I target per page?” and find out why I say the answer to that question is one.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Harish

    hello mike i totally agree with we just need to use one single keyword in order to make it a organic SEO ,but wht if two comapnies works on the same key word and same type standards

  2. Avatar Mike Moran

    Two pages are rarely identical, even if only because one was published before the other. But if pages are very similar to each other in many ways, the search engine breaks the tie with links–for competitive keywords, that is oftewn the most important differentiator.

  3. Avatar Cash Saver

    Personally, I generally recommend trying to optimize for no more than 3 words on a page. This is not saying that your theory of 1 is wrong by any means, in fact it is probably optimal to only target one keyword per page.
    However, when you target 1 keyword, you must also consider the variations that can be derived from that keyword. For instance, if you target “car dealer columbus,” it is pretty much a safe bet that “columbus car dealer” is also target.

  4. This was a good reminder. I recently have been thinking that 2 keywords was a good number to target per page, but I think the points in that article are convincing me otherwise.

  5. Avatar Hersh Bhardwaj

    I agree with guys above- 3 is a definite max and 1/page is a norm for us. But mostly you can combine single words into long-tails to include more than one keyword per page. Does need a lot of thinking!

  6. Avatar Company Formation

    Looking at the comments it seems people prefer 3 keywords max per page but should the keywords be relevant to the theme or not?

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