Mike Moran is a
Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for
SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO.
Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
Mike's newest book is
Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling
Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book,
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for
Biznology® and writes regularly for other blogs.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes
speaking appearances. Mike’s
previous appearances include keynote speaking appearances worldwide
The Internet is famous for fracturing the neat lines that divide traditional professions. Social media is one of those Internet forces, as different professionals might all believe that they should be in charge. Marketers, PR types, and market researchers all have legitimate reasons to lay claim to leadership in social media. To find out what my advice is for your organization, read my column in Revenue Magazine, entitled, “Blurring the Lines.”
