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Economics could revolutionize Internet marketing

I know the economy is down, but I keep getting these phone calls from potential clients who are looking for “the way out.” Increasingly, they seem to think the way out is Internet marketing. For my business, anyway, the only sign I see that the economy is tanking is that people that call have a tinge of desperation in their voice–an urgency that compels action now, rather than the old, “We have a task force looking into choosing a committee to consider putting that on the agenda for the senior executives for possible funding next year.” No, difficult economic times means that people are more willing to try something new, which is good for anyone in the Internet marketing business, as you can read more about in my new post on Internet Evolution, “Economics Could Revolutionize Internet Marketing.”

Massive Change in Internet Marketing

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar susaine

    Yes it’s very true that difficult economic times means people are more willing to try someting new. Well written article! Keep it up!

  2. Avatar Craig Klein

    Great post Mike. Yes, those of us in the Marketing biz probably seem MORE valuable to customers trying to find efficient means to sustain growth in a down economy.

  3. Avatar Britton Manasco

    Having just read your Internet Evolution piece, I am very impressed with your sales technique. ;>)
    I agree with you that something important is happening that could make Internet marketers somewhat “recession proof.” Their challenge is going to revolve around identifying the points of demand. There are a lot of companies that lack the vision that your clients have. And a lot of marketers that have not positioned themselves in the marketplace to be found — as you have.
    I’m wondering what today’s Internet marketers will have to do to tap into all this unmet demand. Where should they be looking? Where should they be looking for jobs? Or contracts?

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