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IT Conversations podcast on the new edition of SEM Inc.

Phil Windley at IT Conversations interviewed my co-author Bill Hunt and me about the Second Edition of Search Engine marketing, Inc.–the interview was conducted a few weeks ago and I am finally getting around to posting it. It was wide-ranging conversation on search marketing, focusing on the business of search, what stops big companies from succeeding at search, what the steps are to search success, and much more. If you’re interested in almost an hour of search marketing talk with Bill and me, tune in to “Search Engine Marketing on Technometria with Phil Windley.”

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Craig Klein

    Thanks Mike!
    Phil’s book is really a Bible of Search Marketing. Great to know there’s a new edition. I refer people to it all the time.

  2. Avatar Mike Moran

    Thanks, Craig. Bill and I appreciate your kind words about the book, and I hope the second edition lives up to your expectations. We added two new chapters (on social media and site search) and a companion DVD with two hours of video and more goodies. I’d love to hear what you think.

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