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Virtual worlds are going private

In these difficult economic times, I wanted to remind everyone about one of the most effective (and cost-effective) Internet marketing methods I know. If that piques your interest, check out my new post on Internet Evolution, called “Virtual Worlds Are Going Private.”

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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Discussion

  1. Avatar kaycee725

    I agree with you.. nowadays, businesses are already becoming dependent online. well, they have their point since most consumers now also depends on the net and to be much more practical.
    Passive Income

  2. Avatar graham gallagher

    Businesses such as Nike used Second life to create new designs etc using their customers input, this could be seen by rivals and copied, massively reducing their market share or new design launch.
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    Graham Gallagher
    CEO

  3. Avatar Mike Moran

    Good point, Graham–and one that goes beyond virtual worlds to any public discussion of future plans. Del Monte has been successful holding virtual focus groups for some communities where it’s possible that competitors are lurking but no one knows which ideas Del Monte is using and which ones they are ignoring. Other companies like P&G are using crowdsourcing for solving knotty problems, but the solutions that they use are not disclosed.

  4. Avatar Selbourne

    With this kind of recession going on world over. I think it would be a demise of this fancy concept of virtual world

  5. Avatar Mike Moran

    I don’t agree, Selbourne. I think the concept is here to stay and private virtual worlds are real cost savers. Now whether the specific public virtual world companies such as those behind Second Life (and others) survive an economic downturn is a fair question. But I think the concept is one that isn’t going away.

  6. Avatar SEO

    These days, there are many established virtual companies and i think running a virtual company is less expensive than physical office, but good efforts needed to make it constructive.

  7. Avatar seo consultant

    Hi SEO,
    you are right, the virtual offices are more cost efficient than physical offices.Enrolling the services of a virtual office company on a ‘pay as you use’ basis is a lot cheaper and less risky than investing in new employers and equipment, especially if the project doesn’t work out.

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