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Four podcasts on Internet marketing

For those of you that don’t know, Bill Hunt and I have a new edition of our book coming out. I’ll talk more about it later this week when I have a chance to discuss the changes in depth. For today, I’d like to share four podcasts that we recorded that copywriting guru Heather Lloyd-Martin moderated, including one with David Meerman Scott, author of the bestselling The New Rules of Marketing and PR and the co-author of the new Tuned In.. The first podcast is on search marketing basics, the second on changes since the first edition, the third on social media marketing, and the last on Web site search. Check out the details after the break.


In the first podcast, Heather helps Bill and I to explain the basics of search marketing, so that folks who haven’t taken the search marketing plunge can get an idea of the things they’ll need to do to be successful.
Heather takes Bill and I through a deeper set of questions in part 2, where we explore the changes in search marketing since the first edition of our book came out in 2005. We discuss the rise of hybrid paid search auctions, the adoption of sitemaps, and other big changes.
Part 3 features David Meerman Scott talking with Bill and me, as Heather walks us all through the details of social media marketing. David was kind enough to write the Foreword for the Second Edition, and we have a new chapter in our book on social media marketing. Who better than David to discuss it with? Social media is exciting all by itself, but we think it’s even more interesting when used in combination with search marketing.
The last podcast, also moderated by Heather, is about another new chapter in our second edition, this one on Web site search. Bill and I felt that there are so many similarities in how to do search marketing and how to improve Web site search that we wanted to help our readers use the skills for one to succeed at both.
I hope that you get something out of these podcasts—Bill and I certainly enjoyed making them.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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