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I’m a Twitter twit

A few months ago, I posted about how I was really on the fence about Facebook, but a few weeks ago I finally signed up and started using it. I have a similar dilemma about Twitter—I signed up yesterday, but I have no idea what to do with it.

Someone sent me an e-mail asking me to give them my Twitter handle because they want to know what I am doing. I thought about explaining that I don’t do Twitter but decided instead to sign up and see what it’s all about. (I keep telling people to experiment, so I need to take my own medicine sometimes.)

I’m not sure what I can do with Twitter that I couldn’t do by updating my Facebook status (which I haven’t bothered doing yet), but I have a more fundamental confusion about this. I honestly can’t imagine why anyone would want to know what I am doing. I mean, so far my status has told people that I am writing an article, that I was at my daughter’s high school, and at IBM Research for some meetings. Geez, I bore myself with that kind of stuff—who could want to know that about me?

But I’m going to give it a try. I’ll spend the next couple of weeks updating my wherabouts and maybe I will figure it out. (Or maybe one of you will have mercy and tell me.) If you want to follow me, my Twitter handle is MikeMoran. But I’d love to know why you’d want to follow me. I gotta admit, I don’t think I will be following you.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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