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Want Google to talk to you?

When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong. If you hired the wrong search optimizer and your site has problems, why doesn’t Google tell you what’s wrong? Now they can.


There aren’t a lot of details yet, but Google is using Webmaster Central to communicate with site owners. So, we’ll see exactly what Google decides to personally contact people about, but their blog talks about contacting site owners for violations of their terms of service (search spam), such as using hidden text.
Google says they will expand the kinds of communications they provide through their Webmaster Message Center in the future. Marketing Pilgrim has a few good suggestions of what they should tackle next.
Something else that is very helpful is a simple understanding of which pages you have indexed (and which ones are blocked). Yahoo! Site Explorer is very helpful for that.
Between Google’s and Yahoo!’s tools, Webmasters have far more information than ever before about how the search engines view their sites. If your Webmaster is not taking advantage, alert them to do so today.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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