Trending Now

Search by the numbers

Another day, another conference. This has been a busy week for me, and next week will be the same. So apologies that my daily blog this week has been little more than posting my presentations. I am in the Windy City today (and when I talk it gets a little windier here), talking to the American Marketing Association on how to plan and monitor your search campaigns using metrics. Check out my slides for Search by the Numbers.


It was fun to meet Stephan Spencer, Neil Patel, and Alan Rimm-Kaufman, who told me a great story about the head of retailer J.C. Penney, who described his prototypical customer as “Too little time, too little money, and two little kids.” It made me wonder whether I understand IBM’s customers as well as that—I think I don’t.
Before I let you go, please don’t forget to enter the contest to win a free pass to the Internet Strategy Forum Executive Summit. The two-day pass for July 19th and 20th is worth $300. Robert Scoble has just been added to the speaker list that already includes Cammie Dunaway, the CMO of Yahoo!.
I’ve gotten some great publicity for this from bloggers across the Web, but so far I have only one entry (which at least makes it easy to choose the winner). If you want to make that decision tougher for me, all you have to do is send me your worst horror story of someone who just wouldn’t experiment—who refused to “do it wrong quickly.” Enter now.

Avatar

Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

Join the Discussion

Your email address will not be published. Required fields are marked *

Back to top