Another day, another conference. This has been a busy week for me, and next week will be the same. So apologies that my daily blog this week has been little more than posting my presentations. I am in the Windy City today (and when I talk it gets a little windier here), talking to the American Marketing Association on how to plan and monitor your search campaigns using metrics. Check out my slides for Search by the Numbers.
It was fun to meet Stephan Spencer, Neil Patel, and Alan Rimm-Kaufman, who told me a great story about the head of retailer J.C. Penney, who described his prototypical customer as “Too little time, too little money, and two little kids.” It made me wonder whether I understand IBM’s customers as well as that—I think I don’t.
Before I let you go, please don’t forget to enter the contest to win a free pass to the Internet Strategy Forum Executive Summit. The two-day pass for July 19th and 20th is worth $300. Robert Scoble has just been added to the speaker list that already includes Cammie Dunaway, the CMO of Yahoo!.
I’ve gotten some great publicity for this from bloggers across the Web, but so far I have only one entry (which at least makes it easy to choose the winner). If you want to make that decision tougher for me, all you have to do is send me your worst horror story of someone who just wouldn’t experiment—who refused to “do it wrong quickly.” Enter now.
