The new Google Analytics

I held off writing about the new version of Google Analytics because my Web site’s statistics had not been converted to the new stuff yet. Now it has. My first take—this is a huge improvement.

Unless I am missing something (entirely possible), I think the numbers are mostly the same. What’s changed is the design and the visualization of the user interface.
As someone who worked with some fantastic designers while at, I have to say that Google has outdone itself. The look has just enough visualizations and has done a much better job with typography—the numbers are big and bold to really stand out.
My experience with user interface changes is that it is typical for them to be received skeptically or even negatively at first, even when they eventually prove to be well-founded. Many people just like what they are used to, rather than having to deal with a change that requires relearning tasks they already know.
But this change just seems too good. I was used to the old interface but this one immediately felt more comfortable, even though it is new. I’ll leave it to Avinash Kaushik, Web metrics expert and now a consultant to Google, to lay out all the great new stuff in Google Analytics, but my first impression is overwhelmingly positive. If you thought that you couldn’t afford easy-to-use analytics, check out the new Google Analytics.

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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