I’m happy to be presenting at a BtoB Magazine Webinar on Social Media Marketing at 2 pm Eastern Time tomorrow. Beyond the Mainstream: Reaching IT Pros Through Social Media features blogging experts Paul Gillin and Robert Scoble—and me, even though my name is not on the registration form. If you’re interested in how to use social media, even if you’re not in the IT Industry, I’d urge you to make time for it.
Social media is a difficult concept to pin down, because it is the intersection of people, messages, and the Internet. Everything from YouTube to Blogger to MySpace to Digg to Second Life could be considered to be social media sites. If you’re trying to make sense of it all, and especially if you’re looking into the best ways to incorporate blogging into your marketing mix, sign up for this Webinar. I heartily recommend the books by both Robert Scoble and Paul Gillin and you should jump at the chance to hear them in person.