Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don’t spend as much time crafting our copy as we should. Are you ready to put yours to the test?
For those of you that are unenthusiastic about tweaking your copy, let’s review why it is so important:
- It gets your site found. Using the right words gets your site ranked for your preferred keywords in organic search marketing. But writing the right stories also gets subscribers to your blog and gets links to your Web pages. The right story with the right words gets you found—that is all about your copy.
- It gets your products bought. Any direct marketer knows that the right copy makes the sale. If your offer is right, and the words are right, then customers will buy. That is what direct mail and catalogs have depended on for years—the Web works the same way. Often, your copy makes all the difference.
OK, so now that you might be more interested, are you ready to see how your copy stacks up? If so, check out this copywriting contest. Submit your best copy efforts and get a chance to win. If nothing else, the mere effort of entering a contest will get you to focus on your copy more than usual—maybe that will take your offers to the next level. Good luck.
Hat tip to Seth Godin
