I’ve been on a quest recently to find some new organic search marketing tools that do a little bit more than what you’re used to. I recently wrote about how Fortune Interactive is innovating with metrics that might help you take on personalized search. Today, I want to look at SoloSEO, a relatively recent entry into the tools market that offers an integrated set of tools pitched to lone practitioners.
I recently spoke with Michael Jensen, co-founder of SoloSEO, who showed me an impressive and easy-to-use set of tools that work together to assist individual search marketers make the most of organic search.
As you might expect, SoloSEO has the usual tools you’ve come to expect, such as a keyword analyzer, but I was surprised to see that included in the monthly price was access to Wordtracker keyword data even if you are not currently a Wordtracker customer. SoloSEO also offers the ability to scan your site for keywords (the way Google does for its AdWords advertisers).
SoloSEO allows you check your rankings on the major search engines, as you would expect, but, starting today, it also provides reports on how your competitors are doing (as announced in the SoloSEO blog) which include ranking and backlink comparisons and more.
SoloSEO can create a simple Sitemap to help index your site, but it also uses your Sitemap to run reports against your content. You can schedule reports to run automatically, too.
It also offers a handy to-do list that allows you to keep track of your top search marketing tasks—even generating some based on customizable checklists. So, if you always do five tasks every time you create a new campaign, SoloSEO can add those checklist tasks to your to-do list on command.
SoloSEO doesn’t have the best tools in each category, but as Michael explained to me, “Free tools just don’t get a lot of support and they aren’t integrated.” I’ve long been a believer in using free search marketing tools, but I have often chafed at having to constantly switch between them and having to re-key data from one tool to another. And having to manually run the tools to check what I am looking for every time.
I have to admit that free tools are nice, but that I don’t check my search marketing as often as I would if it was easy. SoloSEO is just $29 a month for up to five domains, and offers a two-week trial. I’ve only seen the demo so far, but I am considering signing up for the free trial when I get a few minutes to breathe. For the one-person search marketing operation, it seems like something to check out.
