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New Jersey Tour

OK, it isn’t as sexy as my recent swing through Scandinavia, but I will be making two appearances next week in my home state.
On Tuesday, February 21, I’ll be in Whippany to speak the NJ Chapter of the IEEE Computer Society, speaking on the topic A Crash Course in Search Engine Marketing. I’ll present a 90-minute seminar on both organic and paid marketing to IEEE members and non-members at Lucent Technologies (67 Whippany Rd, Room 3C-222, Whippany, NJ). Arrive at 6 pm for a free pre-meeting buffet or at 7 pm for the talk itself. Contact Seth Jakel (sgjakel AT Comcast DOT net) to register.
The very next evening, I’ll speak at a dinner event to the NJ Chapter of the American Marketing Association at the Bridgewater Marriott (700 Commons Way, Bridgewater, NJ) on the subject of search marketing. Pay $45 at the door for the event, which lasts from 6 pm to 8:30 pm.
I hope I’ll see you at one of these events.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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