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What Book Do You Recommend to Searchers?

As a search marketing expert, you probably get asked all the time about what the secrets are to be a power searcher. I know I do. And I never had a very good answer. Yes, I know a slew of tips to pass along, but that makes for an uncomfortably long conversation. Now I have found the book that I want to recommend to every searcher who asks me that question.

It’s called Google Power, written by well-known search expert Chris Sherman. The book explains all things Google, even touching on Gmail and other labs projects, but search is where it shines. The book starts with a thorough background of how search engines work and how to use each of the special features Google provides, from special operators to Advanced Search.
But this book goes far deeper than just the basics. The author correctly notes that different kinds of searches call for different techniques, devoting special chapters to explaining how to search for people, health information, news, products, travel information, business intelligence, and technical support. It’s hard to imagine how any searcher could not be helped by several of these chapters, which provide hours of time-saving tips.
But my favorite chapter covers special tools designed to turbocharge your research. Although I am allegedly an expert, I learned about several tools that I plan to check out. If you don’t know what a Web Research Manager is, or never heard of a Web Site Monitor, you owe it to yourself to find out. Any serious searcher needs to check out these shortcuts for organizing the results of your searches, as well as these tools that can alert you whenever a Web page (or sometimes even an entire site) changes.
Despite the title, one of the best things about Google Power is that Sherman never shies away from discussing other search engines and tools when they outshine Google. Google is a great search engine, but some kinds of specialized searches are best done by other facilities and the author lets you know when that is true.
Whether you are a search novice or already a power searcher, Google Power will teach you something. When you think about all the time we spend using Google, it is crazy not to invest a couple of hours in improving our skills. Read Google Power and you will get that time back tenfold before you know it.

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide.

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