Mike serves as a senior strategist for Converseon, a leading digital media marketing consultancy based in New York City. Mike helps Converseon’s key clients with social media marketing and social media listening issues.
Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world.
In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers University and at the University of California at Irvine. He is a Senior Fellow at the Society for New Communications Research.
Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other Internet portals. Their IBM Press bookSearch Engine Marketing, Inc., shows any business the steps to search marketing success. Both Search Engine Optimization (SEO) and paid search techniques are explained.