Biznology
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Mike Moran

Mike Moran

Mike Moran is an expert in Internet marketing, search technology, social media, Web Personalization, and Web metrics, who regularly makes professionalspeaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide.

Mike serves as a senior strategist for Converseon, a leading digital media marketing consultancy based in New York City. Mike helps Converseon’s key clients with social media marketing and social media listening issues.

Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.

Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc.(along with fellow search marketing expert Bill Hunt), which is now in its Second Edition (2008). Mike is also the author of the acclaimed Internet marketing book,Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike also writes for theBiznology® newsletter and blog, as well as a regular column for Search Engine Guide.

In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers University and at the University of California at Irvine. He is a Senior Fellow at the Society of new Communications Research.

Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s Web site of over two million pages was a classic “big company” Web site that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other Internet portals. Their IBM Press bookSearch Engine Marketing, Inc., shows any business the steps to search marketing success. Both Search Engine Optimization (SEO) and paid search techniques are explained.

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  It pains me to have to tell clients the bad news. But I frequently have to deliver bad news.