CEO’s who participate in social media (Social CEO’s) are seen as better leaders. That’s the conclusion reached in this chart by Weber Shandwick and KRC Research in their survey of 630…
Read MoreYear: 2013
When being real matters
If you are a news junkie like me, you have spent the last week listening to tributes to the late Nelson Mandela. Clearly, he was a unique individual and…
Read MoreMad Men not required: Branded content enters new era
John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Now he and I have something in common to discuss the next…
Read MoreHow to reach content marketing’s Holy Grail: Revenue
Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. So how can you maximize the chances…
Read More11 easy social media tips and tricks
This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social…
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Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So…
Read More4 ways to keep a blog on schedule
By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your…
Read MorePinterest for publishers
As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list.
Read MoreIs link building hurting your marketing?
If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still…
Read MoreTrying GroupHigh for blogger outreach campaigns
I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a…
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