Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other…
Read MoreMonth: September 2012
Budgeting your online marketing? Stop trying to predict the future
Many businesses spend their time each fall trying to predict the future. They’re diving deep into historical data and trying to overlay that onto their expectations for next year. How…
Read MoreUsing Social Media for B2B Sales
Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” B2B marketing and sales have always been divided, but those days are over. How do you…
Read MoreBusiness tweeting is a life-sentence
Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter, take a second to think this through. My first question is:…
Read MoreB2B: Where social media meets direct marketing
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear…
Read MoreHello it’s me …. again
Well, it’s been a while since I have appeared in the Biznology fold. It’s been about 4 months to be exact. A lot can happen in four months and it…
Read MoreHow familiar are you with your customers?
Yes, I know that you know your business. And maybe you’ve even done some market research. If you listen in social media, give yourself a gold star. But how well…
Read MoreWhich country search index is your page in?
People love to talk about whether you Web page is in the search index. The search index. Like there’s one. If only it were that easy. First off, there is at least…
Read MoreYour client is your work-time spouse
Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual, agency, with upwards…
Read More9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a…
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