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Super Bowl Sunday Crystal Ball

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An entire cottage industry has arisen that does nothing but track Google’s movements, and I am as guilty of this obsessive Google watching as everyone else. But is reacting to Google’s every move the path to success? I am reminded of hockey great Wayne Gretsky, who always explained his uncanny ability as “skating to where the puck is going to be.” What if we could trot out our cloudy crystal balls and pretend to divine the future? If you’d like to skate to where Google is going to be, check out my latest post on Search Engine Guide, “What’s the next shoe to drop from Google?

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.

3 replies to this post
  1. Google has seemed to come to that point where Microsoft was years ago, and now I hope they don’t follow the same path that they did by swallowing up any and every competitor that comes along. Innovation is sometimes made better through the efforts of those who stand alone, and are hard pressed to create solutions that others might not have ever considered within their corporate boxes.

  2. I believe in Google, maybe i’m crazy but their quest for dollars costs me very little and gives much. What company of their size wouldn’t make a few mistakes?



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