Biznology
Where business and technology create a winning customer experience.

Each month, I teach a class on search marketing at the Learning Annex—three hours of soup to nuts search for under $50. I've been...

Message control. Marketers ask me about it every day. People keep telling me they are struggling to control the message. But they don't like...

...when Bill Hunt and I wrote Search Engine Marketing, Inc., well, we were really trying to make it easy to understand. But if...

I really enjoyed meeting folks in the IEEE Consultants Network in Whippany, New Jersey last night. Independent consultants are experts at what they do,...

We've all heard about YouTube, MySpace, Digg, and many other examples of social media sites. But how do marketers take advantage of it? Or...

I'm happy to be presenting at a BtoB Magazine Webinar on Social Media Marketing at 2 pm Eastern Time tomorrow. Beyond the Mainstream: Reaching...

Amazon has the best (and best known) personalized Web experience, but B2B marketers face challenges that Amazon doesn't. After my post yesterday on the...

Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we...

I held off writing about the new version of Google Analytics because my Web site's statistics had not been converted to the new...

Webinars

video

My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...