Each month, I teach a class on search marketing at the Learning Annex—three hours of soup to nuts search for under $50. I’ve been teaching the class since November and…
Read MoreMonth: May 2007
Marketers struggling with control
Message control. Marketers ask me about it every day. People keep telling me they are struggling to control the message. But they don’t like what I say next: “Give up.”
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If you thought we were speaking Chinese…
…when Bill Hunt and I wrote Search Engine Marketing, Inc., well, we were really trying to make it easy to understand. But if you really do speak Chinese, then you’ll…
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Web marketing for the independent professional
I really enjoyed meeting folks in the IEEE Consultants Network in Whippany, New Jersey last night. Independent consultants are experts at what they do, but they aren’t experts at marketing…
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Social media marketing for IT industry
We’ve all heard about YouTube, MySpace, Digg, and many other examples of social media sites. But how do marketers take advantage of it? Or cope with it? I was lucky…
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Social media marketing webinar tomorrow
I’m happy to be presenting at a BtoB Magazine Webinar on Social Media Marketing at 2 pm Eastern Time tomorrow. Beyond the Mainstream: Reaching IT Pros Through Social Media features…
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Why B2B personalization must go beyond Amazon
Amazon has the best (and best known) personalized Web experience, but B2B marketers face challenges that Amazon doesn’t. After my post yesterday on the deepening of personalization across the Internet,…
Read MorePersonalization deepens
Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon…
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The new Google Analytics
I held off writing about the new version of Google Analytics because my Web site’s statistics had not been converted to the new stuff yet. Now it has. My first…
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Search marketing in Quebec
I had a great time yesterday speaking to a large group of IT marketers in beautiful Quebec. They, like folks in many industries, are struggling with the shift from direct…
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