Autonomy CEO Mike Lynch has been quoted by Tom Foremski as saying that the widespread social search phenomenon is misguided, because tags don’t work. I guess that I am getting…
Read MoreWebsite Search
Why don’t searchers click on my site search results?
We’ve talked about why searchers click on your site search results, but what about when they don’t? Because sometimes they won’t. If you know why searchers fail to click on…
Read MoreWhat makes searchers click?
We’ve explored what catches searchers’ eyes on the search results page. The next step is the click. What makes searchers click a particular result? The page’s title. Searchers are scanning…
Read MoreWhen search results meet the eye
What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They…
Read MoreHow searching is like traveling
I’ve written in this space before about Web site searcher behavior, but I don’t think I’ve ever talked about how it feels to search. To do so, I think it…
Read MoreOpen season on search marketing
In the wake of Jason Calcanis letting everyone know that search marketing is worthless, SiliconValleyWatcher Tom Foremski weighs in with his own views: “SEO, beyond basic principles, is not worth…
Read MoreDo you know how searchers behave?
We all know that the searchers on our Web sites frequently find search frustrating—it’s simply a more difficult task than most things they do with computers. Because we are all…
Read MorePeople search after navigation fails
If your customers are disappointed in your Web site’s search facility, it’s not only because search didn’t work—it’s because most of them already failed at navigating. To learn more about…
Read MoreWhy is web site search so tough?
If you enter a few words into Yahoo! or another Internet search engine, you get a good answer right away. So why can’t you get the same kind of answer…
Read MoreWhy is web site search disappointing?
I’ve mentioned before that Jared Spool’s studies show that people who use Web site search succeed just 34% of the time. Why are searchers so disappointed in Web site searches?…
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