I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and…
Read MoreWebsite Search
Are you optimizing your website search?
I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” They say it matter-of-factly, as though that makes perfect…
Read MoreCustomer experience and digitalization
When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own…
Read MoreWhy is website search so hard to do well?
I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it….
Read MoreAre you frustrating buyers with your paid search ads?
Many of you buy paid search ads–they work and you’re smart to use anything that works. But sometimes I see techniques that just don’t make any sense when you break…
Read MoreWhy is your website search lousy?
Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are…
Read MoreMaking Money from Website Search
Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine…
Read MoreIs your website search engine a random web page generator?
Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation is because clients often ask…
Read More5 essential functions for every B2B website
“If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. …
Read MoreIs your website mobile-friendly?
For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and…
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