Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy…
Read MoreWebsite Search
Are you using your website search as customer research?
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Sounds…
Read MoreDo you use your website search to help your SEO?
I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason…
Read MoreSearch: what is it good for?
How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of…
Read MoreThe simplest way to improve your website search
I understand that many of you get a bit spooked by IT topics. For some of you, that has even stopped you from improving your website search results–even though you know…
Read MoreWhy don’t you value the website searcher?
I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google,…
Read MoreFinding ROI in your website search
I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your…
Read MoreThe search marketing no one talks about
Search has been around a long time–since 1995–and even Google has been around since 1998. You would think that by now that we would all be doing every kind of…
Read MoreWhy your analytics system doesn’t track your website search
You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the…
Read MoreAre your website searchers looking only for your brand names?
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of…
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