It’s a question I get almost every day. People who have read my book want to know what else they can read. I have a list of books that I…
Read MoreWeb Metrics
A new way to personalize your web site
I’ve talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates. Multivariate testing tools perform this alchemy by substituting different graphics, text, or other elements on…
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Web analytics an hour a day
If any of you don’t read Avinash Kaushik’s blog, Occam’s Razor, add it to your RSS reader now. But I have an even better idea for you—buy his book, Web…
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Search by the numbers
Another day, another conference. This has been a busy week for me, and next week will be the same. So apologies that my daily blog this week has been little…
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Google scoops up FeedBurner
If you’ve been following the news, you’ve probably already heard about Google’s purchase of FeedBurner. FeedBurner offers many services to RSS publishers, including advertising within feeds, which many have speculated…
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The new Google Analytics
I held off writing about the new version of Google Analytics because my Web site’s statistics had not been converted to the new stuff yet. Now it has. My first…
Read MorePerfection is dead
I’ve spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It’s comforting to believe that you have…
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Do we want to measure time spent?
Andy Beal and Bryan Eisenberg are both asking good questions about the new “time spent” metrics that Neilsen/Netratings is introducing. Andy wants to know how time spent is calculated (good…
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Search marketing for direct marketers
Yesterday, I presented to the Direct Marketing Association at their B2B Marketing Conference on the subject of Return on Search Marketing Investment. I love talking to direct marketers, because they…
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Why marketers should care about the Google-DoubleClick deal
For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3 billion to acquire DoubleClick, of banner…
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