I served as a panelist at the SUPERCOMM Digital Broadband Forum in Chicago today, at a session entitled “The Engaged Consumer.” The discussion was quite interesting, led by our moderator…
Read MoreWeb Metrics
Stop being afraid of performance-based marketing
Return on marketing investment is all the rage right now. Every CFO wants it and every CMO wants to deliver it. But when I look around, I mostly see more…
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What’s your true conversion rate?
You probably check your Web metrics system frequently, and focusing on your conversion rate is a big part of what you do. New research from Sun Microsystems casts doubt on…
Read MoreHow mad can you be when it’s free?
One of the odd things about getting so many services for free on the Internet is that we might feel obligated to be grateful even when something doesn’t work as…
Read MoreSocial networking, Bing, web analytics, and sex
According to a recent study published on Advertising Age digital, everything someone does or doesn’t do while Social Networking online says something about him or her, not from what they…
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Data beats opinions in any decision
Don’t look now, but I think I’ve been breaking my own rule. I am constantly reminding other people never to rely on opinion when you can test the conclusion yourself,…
Read MoreOn and off marketing–Online and offline, that is
I realized that I never posted my slides from last week’s Dallas Inbound Marketing Summit. I’d only tweeted them to my Twitter followers. So, today, I am posting a longer…
Read More“I can’t measure the Web because I sell offline”
Have you said that to yourself? Or worse, to your boss? Now, I admit that it’s harder to tie offline sales to your Web initiatives when you sell offline. But…
Read MoreIs your marketing a religion or a business?
I was talking with someone a few days ago (who will remain nameless) who has been investing what (to me) is an enormous amount of money on their Web site….
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Internet marketers lack industry benchmarks
It’s a natural question that I get all the time: “What’s a good conversion rate for my site?” Or “How many unique visitors should I have?” Or “How can I…
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