IBM doesn’t make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM…
Read MoreWeb metrics
What’s your true conversion rate?
You probably check your Web metrics system frequently, and focusing on your conversion rate is a big part of what you do. New research from Sun Microsystems casts doubt on…
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Data beats opinions in any decision
Don’t look now, but I think I’ve been breaking my own rule. I am constantly reminding other people never to rely on opinion when you can test the conclusion yourself,…
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Is there a standard way to measure conversions?
I’m still slogging through questions that were raised during my Webinar a few weeks ago. There were a couple of questions that I didn’t understand. (Folks should contact me to…
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Marketing feedback keeps speeding up
Modern marketing is based on feedback. Try something, watch what the customer does, and then try something else. So, it’s good news that Yahoo! has come out with a new…
Read MoreDoes second life need to get a life?
I had a chance today to speak to the Internet Strategy Forum Summit West (Conference 2.0, Pro). In addition to being the conference with the longest name, it has a…
Read MoreWhat percentage of your site’s visitors should come from search?
In my weekly column for Search Engine Guide, I address a question I received recently on search metrics. Do you know what percentage of your site’s visitors ought to come…
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So, you think you know Google Analytics?
I thought I did. I mean, I have worked with a number of metrics facilities over the years, for big companies and my own personal Web site, so I think…
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