We’ve changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about…
Read MoreWeb metrics
Successful digital marketing means setting your priorities
I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company…
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Is there such a thing as “too much data”?
Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data?…
Read MoreStop redesigning your website
There. I said it. It’s possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites…
Read MoreStop working so hard on your marketing
I work with many clients (I just can’t hold down a job), and I see one thing over and over. Somewhere along the way, a memo went out that marketing…
Read MoreAre you waiting for your content teams to catch on?
I’m starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at least simpler. Put together some content…
Read MoreAre you ready for big data marketing?
Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data–are you feeling left out? Or hoping it’s another…
Read More9 Google Analytics metrics every marketer should know
The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a…
Read MoreBean counters and Innovators: Facing off on social media ROI
ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last month, I covered the subject…
Read MoreWhen will Web Analytics catch up with mobile usage?
A few months ago, I asked the musical question, “Is the mobile activity you are counting really mobile?” The musical answer was, “no.” No matter what you think you mean…
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