I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it….
Read MoreWeb Design and Development
Why it takes time to see SEO results
If you learn nothing else about Search Engine Optimization (SEO), know this: SEO is a long-term process. It’s a marathon and not a sprint, which means it can take time…
Read MoreIs your website search engine a random web page generator?
Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation is because clients often ask…
Read MoreSite search: Too many results and not enough
I’ve been working with several clients recently in an area that gets very little love, yet is critical for your website: Your own site’s search function. We love to talk…
Read MoreThe Web design version of Do It Wrong Quickly
I updated the design on my Web site yesterday. (Yeah, I really know how to kick back on the weekends.) Take a look at it, if you dare. When you…
Read MoreDoes an in-house SEO have a fool for a client?
As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question…
Read More
How do you know what is search spam?
Most people try to play by the rules, but I got a question last week as to exactly what the rules are. I think that’s the wrong question. The rules…
Read MoreIs your FAQ page a crutch for a bad Web site?
Do you have a frequently asked question (FAQ) page on your Web site? Many do. And you customers might be finding their questions and getting answers with no trouble. But…
Read More
Justify search budgets with a business case
A lot of folks asked me about a recent talk I gave at the Search Insider Summit, where I took some folks to task for treating SEO more like a…
Read More
Making pretty URLs for search engine spiders
I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up…
Read More
