Recently, what I hear about online communities on the radio, the Internet, and TV is how they are either: 1) exclusive bubbles in which all the denizens are echo chamber zombies…
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Micro-Influencer Marketing is the new Influencer Marketing
Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday…
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Successful SNS’s should be modeled on the college campus
The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that…
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Lurkers are the 99.989% of social media
Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9%…
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