After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing…
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How to reach your customers at work or at home
Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company…
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Today’s online influencers are wicked tough
Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf. Landmine?…
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Kimberly-Clark uses a social media quiz to woo young talent
Are you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz)—I’m an Adaptor: “You enjoy exploring every side of an issue and like a…
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Contactually is a flawed secret weapon
While online influencer marketing is my raison d’être, business development is my new jam. As you may have read previously in I put my Sales money where my CRM mouth is and remember to…
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Exploit the hours employees spend on social media
When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday….
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The simple truth about what’s driving digital next year
Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the…
Read MoreSocial media strategy leaders: Tory Starr
Introduction to the Interview Last month, I launched a new series here on Biznology, interviewing leaders in social media strategy. These folks are paving the way for marketing on these…
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Remember to market to your own influencer network
I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward….
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Influencer marketing is one percent inspiration, ninety nine percent perspiration
Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer…
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