Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreWill Facebook kill Google?
I was asked this question in an interview the other day. It’s framed more provocatively than you or I might think about it, but interviews are like that. The answer…
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Tracking Social Media ROI
I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…
Read MoreScaling Social Intelligence Across the Enterprise
I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. I ran into numerous companies at this…
Read MoreWhy give priority to mobile and social marketing?
The biggest criticism I hear about the local, mobile, social Web is that it doesn’t yet just justify the hype–that it generates little to no return and distracts companies from…
Read MoreWhich Google do your customers use? Which Facebook? Which Twitter?
For years, technology providers have sold marketers on the notion of “one-to-one” marketing. “Just imagine,” they say, “being able to deliver the right message, to the right customer, at the…
Read MoreHow do you leverage social media for SEO?
Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: “Just what do…
Read MoreIgnoring social media just stopped working
The fun thing about Internet marketing is that everything keeps changing. And the annoying thing about Internet marketing is that everything keeps changing. And SEO is no exception, as Google…
Read MoreIf it’s not Google, Twitter, or Facebook, no one cares
In case you didn’t know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Every day part of my job is to find stories that…
Read MoreGoogle needs its own social network
I’ve been working on organic search (SEO) for a very long time, but I keep running into other oldsters like me who don’t like how the world is changing. They…
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