CEO’s who participate in social media (Social CEO’s) are seen as better leaders. That’s the conclusion reached in this chart by Weber Shandwick and KRC Research in their survey of 630…
Read More11 easy social media tips and tricks
This week I am going to just take it back to basics. Here’s a list, off the top of my head, of things that could and should make your social…
Read MoreTrying GroupHigh for blogger outreach campaigns
I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a…
Read MoreConsultants Collective Corner: Online community management is surrogacy
Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one…
Read MoreHow do you optimize paid media?
How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
Read MoreSocial media: for sales or for show?
Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Business owners seem…
Read MoreGoogle’s funhouse mirror
What do you think you look like in the mirror? I am sure what you see in the mirror is an idealized version of yourself. Maybe who you were in…
Read MoreThe stratification of social media listening
Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Sure, you have heard of…
Read MoreMy social media marketing posts from 2011
I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. I have been writing for Biznology every Tuesday…
Read MoreHow to recover from Google Penguin and Google Panda
People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it…
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