Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets….
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6 assumptions push marketing gets wrong
I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received, but when I went to post the slides, I realized that…
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Why you don’t need to understand machine learning algorithms
Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots…
Read MoreSpeed up your sales with scientifically proven writing tips
In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created what you thought was a persuasive page,…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
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