The metaverse has been getting a lot of media attention recently, mainly because Mark Zuckerberg announced that Facebook plans to shift from being a social media company to a metaverse company….
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The best of micro-influencer marketing and long tail blogger outreach articles
Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing, and micro-influencer marketing. I hope you enjoy this historical perspective via…
Read MoreCredible or not? 5 questions to evaluate research sources
Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it…
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Know thyself–the only road to digital marketing success
People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead…
Read MoreAdventures in frictionless sharing
I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Well, according to Wikipedia, frictionless sharing describes…
Read MoreInternet industry diversions slow the pace of your progress
If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest…
Read MoreInbound marketing the way God intended
Last week I asked my management team if what we do at Gerris digital is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of…
Read MoreIs digital marketing innovation too fast for its own good?
Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet…
Read MoreHey internet industry! Enough already!
Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael…
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