Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a…
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11 signs you don’t have a strategy
“If you want something new, you have to stop doing something old” ― Peter F. Drucker A strategy is a plan of action to achieve a major aim and future…
Read MoreMobile will disrupt your industry: 3 ways to protect your business
How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.” According to the Economist,…
Read MoreContent marketing, SEO, and social media – friends, enemies, or frenemies?
Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible…
Read MorePinterest Marketing 101
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest…
Read More6 things the baseball playoffs can teach you about online marketing
I’m a big baseball fan. Big. Huge. And, we’re in my favorite part of the baseball season: the World Series. Right now, just a couple of teams remain, to determine…
Read More5 Tips to get your online marketing ready for swimsuit season
What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand…
Read MoreAre you following a “tail lights” strategy?
I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what…
Read MoreAre you a marketing tactician or strategist?
Now, in a sense, that’s a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because…
Read MoreIs your strategy to leave your finger in the dike?
OK, I know that times are tough in the business world. I got that memo. So, I realize that some businesses are in crisis–maybe even yours. But I’ve been struck…
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