Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield…
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Why the airlines must improve their brand image
The negative perceptions of the major U.S. airline brands (e.g. American, United, Delta, US Airways) reached a new high recently with publicity on the interminable security lines at most airports….
Read MoreHow to earn customer loyalty in the age of chat
“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl…
Read MoreHow to improve company culture
Last year, glassdoor published a list of the top 25 companies for culture and values. It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. These same…
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