Is the car the ultimate mobile device? Toyota thinks so. With Salesforce.com, they’ve launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its…
Read MoreSocial Media Marketing
Listening to Your Customers in Social Media
Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreSocial Search Is A Matter Of Trust Not Technology
There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals…
Read MoreWriting simply isn’t for bird brains
Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I…
Read MoreThe internet generation gap is real and quite interesting
I had the chance to do some first hand “research” this weekend as I spent some time with a family member (he’s my half -brother, Dave, if you really need…
Read MoreWill Facebook kill Google?
I was asked this question in an interview the other day. It’s framed more provocatively than you or I might think about it, but interviews are like that. The answer…
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Tracking Social Media ROI
I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…
Read MoreWhat’s keeping Google up at night?
Do you sleep soundly each night? I know some of us do, but I know a lot of people who are worried. You might imagine that if you had all…
Read MoreWhat’s happening in social media listening?
Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had…
Read MoreData lust, tacit knowledge, and social media
We are all witnessing the dawn of a new information technology era, the hyper-digitization of the world around us. While the physical world is being captured and monitored via smart…
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