Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and…
Read MoreSocial Media Marketing
Social media content discovery and curation for the win
There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator….
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Your social media marketing automation solution
Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in…
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My online influencer research and engagement process
Gerris Corp, the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now,…
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Small business owners: 5 ways to go on vacation and not feel guilty about It
Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from…
Read MoreHow you can grow your traffic and business–without Google
In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic…
Read MoreTools that help monitor and measure social traffic
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along…
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IF you haven’t THEN you should use IFTTT for social
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who…
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Tools I use to amplify social campaigns
I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications…
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4 Non-measurable actions every business should take
The basis of any business is making money. No matter what secondary motivations a business owner may have, the first goal is always to bring in enough revenue to stay…
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