Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the…
Read MoreSocial Media Marketing
Time to abandon spray-and-pray lead generation
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed…
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Use Instagram as the starting point to promote your business online
I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
Read MoreAre you using social media for search keyword research?
Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust…
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Five often-overlooked reasons senior executives should use social media
“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to be on Twitter? It’s a…
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Audienti merges SEO, advertising, and influencer engagement services
I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip,…
Read MoreWhy do you need social media listening to understand customers?
Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the…
Read MoreWhen free social listening tools don’t cut it
Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is…
Read MoreMarketing to Millennial business buyers
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the…
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