Introduction to the Interview Last month, I launched a new series here on Biznology, interviewing leaders in social media strategy. These folks are paving the way for marketing on these…
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How even social media & social selling experts are getting LinkedIn wrong – Part 2
In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. I started this provocative…
Read MoreHow even social media & social selling experts are getting LinkedIn wrong – Part 1
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel….
Read MoreSocial media strategy leaders: an intro to the series
Hello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to…
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CMOs fail to go beyond brand awareness on LinkedIn
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social…
Read MoreIs your website’s newsroom missing key pieces of content?
If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might…
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How most Social Media experts are wrong about LinkedIn
I’ve read from many social media experts (including Jay Baer) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content…
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Social media, echo chambers, and the decline of discourse
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of…
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Marketers need to play a stronger sales enablement role on LinkedIn
Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has…
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How culture breeds commitment
Conference sessions rarely yield more than a handful of good quotes, which is why The Conference Board’s recent 21st Annual Senior Corporate Communicators Conference was so exceptional. The theme was…
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