Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some…
Read Moresocial media
Is your social media marketing about listening or talking?
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew —…
Read MoreWhat Are Your Customers Saying About You?
A couple of weeks back, I had the great honor of presenting at the RKG Summit, where I explained some of the issues around social media listening. I’ve been the…
Read More5 reasons it’s not too late for Avon to join Social Media’s party
The Wall Street Journal, in a recent article, Avon Is Late to Social Media’s Party, says sales for cosmetic products have steadily moved online to sites like Sephora.com, Beauty.com and…
Read MoreBe a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
Read MoreDon’t roll your eyes at social media influencers
I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and…
Read MoreEmployees represent their companies online, like it or not
In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when…
Read More5 studies prove social media is less than 6 degrees of separation
The idea behind 6 degrees of separation is “friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The theory was…
Read MoreIs Being A Social Media Jack of All Trades A Good Idea?
If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+…
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