Yesterday’s Biznology Webinar by our blogger Rob Petersen was about measuring Social Media ROI. “How do I measure social media return on investment (ROI)?” is the number one question 3,300+…
Read Moresocial media
Outsourcing your social media isn’t all or nothing
I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on…
Read MoreBeing honest about digital marketing
Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic…
Read MoreHow to make real friends (and pimp your Klout) with Flipboard
I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is…
Read MoreSuccessful social business practices need C-suite support
Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other…
Read MoreUsing Social Media for B2B Sales
Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” B2B marketing and sales have always been divided, but those days are over. How do you…
Read MoreBusiness tweeting is a life-sentence
Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter, take a second to think this through. My first question is:…
Read MoreB2B: Where social media meets direct marketing
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear…
Read MoreHello it’s me …. again
Well, it’s been a while since I have appeared in the Biznology fold. It’s been about 4 months to be exact. A lot can happen in four months and it…
Read MoreA Public Relations Case for Digital Marketing
What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you…
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