When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve…
Read Moresocial media
Are you a good online spokesperson for your company?
One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just…
Read MoreWhy organizational culture matters to your marketing
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach,…
Read MoreLearn to lower your social media inhibitions
I bet you are wondering why I am constantly begging you to stop being coy, a nice guy, putz, wimp, wuss, wall flower, git, used-car salesman, poseur, recluse, hermit, fool,…
Read More5 Ways to Get the Most From Google+ Communities
Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are…
Read MoreDon’t be a burden: 4 steps to great guest blog posts
Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest…
Read MorePinterest Marketing 101
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest…
Read MoreYour social campaign needs 1000x followers
Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only…
Read MoreWhat’s changed, what hasn’t in media relations
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all,…
Read More3 signs your social media shout is a whisper
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”…
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