Here’s the most poorly-kept secret in the marketing, PR, sales, and religion world: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube,…
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Why are you learning more about digital marketing?
No, I am not here to announce that digital marketing is dead. In fact, it’s just a baby. What I am really asking is very simple: Why are you learning more…
Read MoreHow much content is enough for effective content marketing?
How often should I blog? Do I really need to post to Twitter every hour? Does it matter whether my content is original or aggregated or repurposed? (And what’s the…
Read MoreSocial media becoming increasingly important in regards to link building
As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing…
Read MoreIs Your Company Ready for Social Business?
Andrea Goldberg gave this webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business? …
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10 Questions about 2014
This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide my crystal-ball answers. So without further…
Read MoreThe organizational digital divide
As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing”. We believe that the digital revolution has…
Read MoreLeveraging premium content: A how-to guide for marketers
It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming…
Read MoreAre you a social media polymath?
Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative,…
Read MoreJustine Sacco’s (and IAC’s) Social Media mistake
It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Do you know where your tweets are?…
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