My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes…
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The dashboard has finally been perfected
One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation…
Read MoreKnowledge as a service: people as a “de facto” Enterprise Service Bus
A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous?…
Read MoreSocial business and the competitive landscape
It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or…
Read MoreSocial Business Reality Check: the elusive executive support
Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. It’s a no-brainer, isn’t it?…
Read More5 Reasons why non-profits reject social business
Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve…
Read MoreWhy Twitter just may be the better social marketing choice
Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23…
Read More“Brooklyn” – a rejuvenated, hot brand
Normally, most people associate branding with a product, service, or company, not a geographic locale. But the brand image is very important for countries, states, and cities as well. The right…
Read MoreHas social business finally arrived?
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have…
Read MoreSocial Business and diversity
I’m in Brazil to follow the 2014 FIFA World Cup, and I’m overwhelmed by the exuberance of flags, country colors and languages on the streets of São Paulo. São Paulo…
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